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1. Whammy Game Show Scandal
2. Press Your Luck Larson
3. Press Your Luck Cheating
4. Michael Larson Press Your Luck
5. Press Your Luck Scam

The brotherhood of game-show hosts lost a key personality Monday when Peter Tomarken, ringmaster of the 1980s hit Press Your Luck, was killed along with his wife and two others when a plane he was piloting went down off the coast of Los Angeles Monday.

Tomarken, 63, and his wife, Kathleen, 41, had volunteered their services for a medical flight that was picking up a patient in San Diego for transfer to UCLA Medical Center. Moments after its 9:36 a.m. takeoff from Santa Monica Municipal Airport, the 1973 Beechcraft 36 plunged into the Pacific Ocean.

A Federal Aviation Administration spokesman said that Tomarken reported engine trouble minutes after takeoff. The plane turned around to head back to the airport and then crashed. A search party was on the lookout for an unidentified third passenger, who is presumed dead, authorities said.

Tomarken hosted CBS' Press Your Luck, a combination trivia and board game, from 1983 until 1986. The show is best remembered for spawning the national catchphrase 'No whammies!' (referring to the spaces on the board that took away contestants' winnings--à la 'Bankrupt' spaces on Wheel of Fortune). Before the age of daily Law & Order: SVU marathons, repeats of Press Your Luck aired on USA off and on between 1987 and 1995.

'Peter was Press Your Luck,' a statement on the Game Show Central Website said. 'His style and wit and ability to lead made Press Your Luck the exciting show that is immortalized to this day...Game show fans will have a tough time saying goodbye to a face that was part of their lives for over 25 years.'

Tomarken began his career as an editor for the high-fashion bible Women's Wear Daily before moving to California to work in advertising. He eventually started his own ad agency, but all the time spent behind and in front of the camera making commercials led him to acting.

After appearing in a few failed TV pilots, Tomarken got a gig in 1983 hosting the game show Hit Man. NBC put out its own hit on the show after 13 weeks. But shortly afterward, Tomarken was offered Press Your Luck, cementing his status in pop culture.

The show was known for the 'Whammy', a red cartoon creature with a high-pitched, raspy voice. Landing on any Whammy space caused the contestant to go bankrupt and start over from $0, accompanied by an animation that showed the Whammy taking the loot, but frequently being blown up or otherwise humiliated in the process. Tragically, Peter Tomarken died the other day, but it gave me the opportunity to see the GSN special about the infamous Michael Larson, who took the game for an astonishing $110,237, a record at the time. Now, in watching the game, the man (with a few exceptions) got something and a spin. He never spoke, he took an inordinate amount of time hitting the button, he looked like he was in a trance. Press Your Luck: GSN to Air Documentary About Game Show Scandal January 3, 2018. The part of this game show I do remember was the whammy, this is when a contestant land on it, he or she loses.

When all of the show's luck had been pressed, Tomarken went on to host the short-lived Bargain Hunters for ABC, a not so popular spinoff of The Price Is Right. In 1988 he hosted Wipeout, where one wrong answer led to a financial--you guessed it--wipeout.

On Sunday, the Game Show Network (GSN) aired a special whose title referred to the “scandal” on the 1980s hit game show “Press Your Luck.”. Even cheery '80s game shows have their Quiz Show-style scandals. Tomarken hosted a documentary for GSN in 2003 called Big Bucks: The Press Your Luck Scandal, about contestant Michael Larson, who.

The Game Show Network, where retro episodes of Family Feud and the Regis years of Who Wants to Be a Millionaire? will live forever, gave Tomarken's celebrity a boost in the mid-'90s when it tapped him to host a live nightly game called Decades.

Even cheery '80s game shows have their Quiz Show-style scandals. Tomarken hosted a documentary for GSN in 2003 called Big Bucks: The Press Your Luck Scandal, about contestant Michael Larson, who in 1984 figured out a way to beat the board. He won more than $100,000 by memorizing the movement patterns of the spinner that was used to direct players around the game board. Sounds tedious, but it worked.

GSN, which has been running repeats of Press Your Luck since 2001, will rerun Big Bucks on Tuesday and has scheduled an all-day Luck marathon for Sunday.

'On behalf of game-show fans and GSN, we mourn the loss of a wonderful person and one of the great game-show hosts of all time,' GSN president and CEO Rich Cronin said in a statement.

Tomarken is survived by a son and twin daughters from his first marriage.

Paul Michael Larson^[3] (May 10, 1949 – February 16, 1999) was an American contestant on the television game showPress Your Luck in 1984. Larson is notable for winning $110,237 (equivalent to $271,000 in 2019)^[4] in cash and prizes, at the time the largest one-day total ever won on a game show. He was able to win by memorizing the patterns used on the Press Your Luck game board.

Originally from southwestern Ohio, Larson used his cash winnings for taxes and real estate investments. As a result, Larson lost all of his winnings within two years of the show's taping and moved to Florida, where he later died of throat cancer at the age of 49. Since his death in 1999, Larson's game has re-aired on TV at various times and inspired two Game Show Network documentaries: Big Bucks: The Press Your Luck Scandal in 2003 and Cover Story: The Press Your Luck Scandal in 2018.

Preparations[edit]

Michael Larson began recording episodes of Press Your Luck shortly after its premiere on CBS in September 1983 with his VCR. While watching, he noticed that the randomizer that moved the light indicator around the 18-square 'Big Board' had only five patterns. Larson began memorizing these patterns, increasingly confident he could predict when and where the randomizer would land. As he locked in the patterns, Larson began playing along with the 'Big Board' rounds to test his hypothesis, pausing his VHS tape at various intervals.^[3]

Moreover, Larson discovered that the fourth and eighth squares (from #1 in the top left corner then clockwise around the board) always contained cash and never a 'Whammy', a bandit-like cartoon character that, when landed on, would result in the resetting of the player's score to zero, accompanied by an on-screen animation that showed the Whammy taking the player's earnings. Larson also learned that square #4 always contained the top dollar values and that, in the second round, contestants were awarded an additional spin if landing on those spots ($3,000, $4,000, or $5,000 in square #4, and $500, $750, or $1,000 in square #8). This proved crucial to Larson's theory, as he could retain control of the board in the second round as long as he wished if he kept following the patterns.^[3]

In May 1984, Larson used most of his savings to fly to Los Angeles to audition for Press Your Luck. Contestant supervisor Bobby Edwards was suspicious of Larson's motives when he interviewed Larson on May 19, and was unwilling to allow him on the show, but executive producer Bill Carruthers viewed Larson's claim to be a 'small-town plebeian desperately in need of a chance to win some money', as a good sob story for the show, and overruled Edwards. Carruthers would later regret this move.^[3] Thus, Larson was added as a contestant on the fourth episode of the taping session, intended to air Friday, June 8, 1984.^[3]

While waiting in the green room, Larson met Ed Long, a Baptist minister from California booked for the third episode of the session. They struck up a conversation. Long recalled that Larson asked how many times he had seen the show. When Long replied he had seen it only once, Larson responded by looking at him as though he 'were from another planet.'^[3] Larson told Long, 'I really hope we don't have to play each other,' before leaving the green room, but they would in fact face off as Long won his match and a total of $11,516 in cash and prizes.^[3] The two men competed against Janie Litras, a dental assistant, in the next episode of the session.

The game[edit]

Introduction[edit]

Larson showed up to his taping wearing a cheap suit, that he purchased at a local thrift store. Host Peter Tomarken introduced the three players, starting with a recap of Long's winnings from the previous episode, and a joke about a question Long missed in the earlier episode. Tomarken then introduced Larson and asked him what he did for a living. Larson mentioned driving an ice cream truck in the summer, and how he was hoping to win enough money to be able to retire from it, and Tomarken asked if he had the truck with him, joking that they had orders for ice cream. Tomarken then asked if Larson would still eat the ice cream if he retired from the truck, and Larson claimed he'd OD'd on it. Tomarken jokingly (but ironically) hoped Larson wouldn't OD on money. Tomarken then introduced Litras, who talked about the eccentric Polish dentist she worked for.

First round[edit]

As customary, the game began with the first of two rounds in which contestants answered questions to earn spins for the 'Big Board'; a correct buzz-in answer earned three spins, while a correct multiple-choice answer earned one spin. Larson's memorization of the patterns could not help him here, and he struggled early. On the second question, the host asked, 'You've probably got President Franklin D. Roosevelt in your pocket or purse right now, because his likeness is on the head side...'^[3] Larson buzzed in at this point and answered, '$50 bill' (which has a portrait of President Ulysses S. Grant), after which Tomarken finished the question '...of what American coin?' with the answer being 'a dime', the other choice being 'a nickel'.^[3] He did not buzz in again, answering the last two questions multiple choice and finishing with three spins, behind Long's four and Litras's ten.^[3] With the fewest spins, Larson went first. On his first spin, he hit a Whammy; however, on his next two, he hit square #4 twice for $1,250 and finished the round with $2,500. Long and Litras finished the round without a Whammy and won $4,080 and $4,608, respectively, putting Larson in last place.^[3]

Second round[edit]

Larson buzzed in correctly for two of the four questions, and earned a total of seven spins in the second question round, ahead of Litras's three and Long's two.^[3] Since he was in third place, he got to play first at the 'Big Board' and went to his pattern play, aiming for squares #4 and #8.^[3] Larson quickly bumped his total to over $10,000. Early on, his pattern play was irregular, as he stopped four times on squares that did not follow his pattern: a trip to Kauai worth $1,636 in square #7, $700 and one spin in square #17, 'Pick a Corner' in square #6 (where he was given the choice of $2,250 in square #1, $2,000 in square #10, or $1,500 and one spin in square #15; he chose $2,250), and a sailboat worth $1,015 in square #7. ^[3]

After the sailboat, Larson's pattern play became more accurate, as he hit his target squares each time he spun. Tomarken was increasingly astounded that Larson was still spinning despite not having seen a Whammy for so long.^[3] Larson continued to press on, passing more and more milestone markers without losing any of his four remaining spins. The episode was taped into two parts since Larson kept pressing. As he passed the $40,000, $50,000, and $60,000 marks, Tomarken virtually begged Larson to stop more than once, fearing he would hit a Whammy.^[3] Larson finally decided to stop once he reached $102,851. He had by this time made 40 spins on the board without hitting a Whammy, in which 37 were for cash. Of those 37 cash spins he hit square #4 twenty times, including six in a row. He also managed to land on square #8 fifteen times, hitting it consecutively three in a row twice. After he announced he was passing his remaining four spins, Larson raised his arms in triumph and received a standing ovation from the audience.

By rule, Larson's spins went to Litras as she had the next highest money total. However, since she was the leader after the first round, she had to wait to play until Long, who earned two spins in the second round of questions, completed his turn. On the first of his two spins, a bewildered Long hit a Whammy and lost the money he earned in the first round, leading Tomarken to wonder aloud if Larson 'knew that the Whammy was coming.'^[3] Long hit $5,000 and a spin on his next spin and did it again on the spin after that, but hit a second Whammy with his final spin.^[3]

Litras then took her turn, starting with the first of the four spins Larson had passed that she was required to take by rule. On that spin, she hit a Whammy and lost her first round total. However, since she had Whammied, the remaining passed spins were moved into the earned column and added to the three spins Litras earned in the second question round, giving her a total of six spins. Litras picked up $9,385 in cash and prizes in five total spins, but because she managed to hit spaces with extra spins, she used only three.^[3] Litras then passed those spins to Larson, who was visibly upset and said, 'I didn't want 'em,' as he received the three spins.^[3]

Whammy Game Show Scandal

Nonetheless, Larson picked up where he had left off, following his patterns, and hit his marks with his first two spins. He hit square #17 on his last spin, which was a space that had a Whammy in it, but he stopped the board before the Whammy could shuffle into the square and won a trip to The Bahamas valued at $2,636, causing Tomarken to joke, 'With that money, you could buy The Bahamas, Michael!'^[3] This brought Larson's total to $110,237, and he had two earned spins to work with. Larson passed them to Litras, who failed to earn any additional spins with them, and despite winning extra money on them, couldn't come anywhere near Larson's grand total, thus ending the game. Larson's final total included $5,287 in prizes and $104,950 in cash.^[3]

At the end of the episode, Tomarken asked Larson why he decided not to pass his remaining spins before he did, considering the lead he rapidly gained over Litras and Long. Side-stepping revealing how he had won the game, Larson responded with, 'Two things: one, it felt right, and second, I still had seven spins and if I passed them, somebody could've done what I did.'^[3]

Press Your Luck Larson

Episode length[edit]

Each episode of Press Your Luck was thirty minutes in length, and prior to Larson's appearance, the series had never needed to straddle games or stop during play as a match would always be completed within the allotted time frame.^[3] However, Larson's streak of hitting his marks every time stretched the length of the episode well past the usual thirty minutes and the producers were unsure how to proceed. While the entire episode was recorded in one shot, the production staff decided that it would need to be split up for airing.^[3]

Once Larson passed $36,000, the producers cut to a freeze frame of the contestant area and Tomarken (in a chroma key shot) then tossed to a commercial. Once back from the commercial, Tomarken informed the viewers that because of the extraordinary circumstances, the match could not be completed on the June 8 episode and would instead be finished on the next scheduled airing on Monday, June 11. He then signed off with the words 'To be continued...' superimposed on the screen.^[3]

When Press Your Luck returned after the weekend break, the episode started with the same freeze frame image. Tomarken (again chroma keyed over the image) then brought the viewers up to speed on what Friday's episode entailed, first by introducing Larson's opponents and then introducing Larson and explaining what he had done so far, before the game resumed. Freeze frames were also used to lead into and out of the first two commercial breaks when Larson eclipsed the $50,000 and $100,000 marks, with voiceovers by Tomarken leading into and out of them.^[3]

Accusations of cheating[edit]

While Larson was running up the score, the show's producers contacted Michael Brockman, then head of CBS's daytime programming department.^[3] In a 1994 TV Guide interview commemorating the Larson sweep, conducted at the time the film Quiz Show was released, he recalled, 'Something was very wrong. Here was this guy from nowhere, and he was hitting the bonus box every time. It was bedlam, I can tell you, and we couldn't stop this guy. He kept going around the board and hitting that box.'^[5]

The program's producers and Brockman met to review the videotape. They noticed that Larson would immediately celebrate after many of his spins instead of waiting the fraction of a second it would take for a contestant to see and respond to the space they had stopped on, effectively showing he knew he was going to get something good. It was also noticed that Larson had an unusual reaction to his early prize of a Kauai trip, which was out of his pattern – he initially looked puzzled and upset, but then recovered and celebrated after a pause.^[3]

At first, CBS refused to pay Larson, considering him a cheater. However, Brockman and the producers could not find a clause in the game's rules with which to disqualify him (largely because the board had been constructed with these patterns from the beginning of the series), and the network complied.^[3] Because he had surpassed the CBS winnings cap (at the time) of $25,000, Larson was not allowed to return for the next show.^[1]

The five original light patterns on the 'Big Board' were replaced with five new ones for about a month, and those were replaced with a different set of five new patterns for another month. A further reprogramming of the board with 32 patterns was completed in August 1984, effectively ensuring that no one could duplicate Larson's trick; all subsequent versions employ this method.^[3] The show ended its run in September 1986.

Episode broadcasts[edit]

After the broadcast of Larson's two episodes, CBS suppressed the episodes for nineteen years,^[6] as both the network and Press Your Luck producer/creator Bill Carruthers at that time considered the incident to be one of their biggest embarrassments.^[6] When USA Network (and later, Game Show Network) bought the rights to rerun Press Your Luck, CBS and Carruthers insisted that the Larson episodes must not be aired.

On March 16, 2003, GSN was allowed to air the episodes as part of a two-hour documentary called Big Bucks: The Press Your Luck Scandal, hosted and narrated by Tomarken. The documentary was produced by and aired on GSN (in association with Lionsgate and RTL Group, the latter of which now owns the Press Your Luck franchise), and broke all previous viewership records for the network.^[7] The Big Bucks documentary included additional footage, directly from the original master tapes, that had been edited out of the episodes for their initial broadcast.^[3] The original telecast was dedicated to the memory of Carruthers, who had died two weeks before the airing.^[3]

Press Your Luck Cheating

As part of the commemoration, Larson's opponents from 1984 were invited back to be contestants on Whammy! The All-New Press Your Luck, playing against Larson's brother, James, with Tomarken returning to host the question round. Despite the fact that the board was now fully random (host Todd Newton called it 'Larson-proof'),^[8] and there was no way the same trick could have been performed, Long and Litras (who had remarried and taken the surname Litras-Dakan) still lost. When James hit the 'Big Bank' space on his first spin of the first round, Long proceeded to joke with Newton that he had 'seen this before'.^[8] At one point, Litras-Dakan advanced to first place before hitting a Double Whammy shortly afterward, effectively giving James the win. Long, who was in last place, was the last to spin, and racked up some winnings, but not enough to catch up to James, who had won a digital grand piano worth $6,695, while Newton closed the game by announcing, 'The legacy continues.'^[8]

On January 14, 2018, GSN aired a second documentary on the Larson story entitled Cover Story: The Press Your Luck Scandal.^[9] The debut airing earned 583,000 viewers.^[10] The Larson episodes themselves aired after the Cover Story documentary.

Both of Larson's episodes were edited together into one video and uploaded onto the Buzzr YouTube channel on July 17, 2019. ^[11]

Later life, death, and legacy[edit]

After Press Your Luck, Larson became an assistant manager at local Walmart stores in Dayton, Lebanon, Xenia and Bellbrook, Ohio. He also ran a promotions and marketing company, Group Dynamics Downline, out of his Lebanon home.^[2]

In November 1984, Larson learned about a local radio show promotion promising a $30,000 prize for matching a $1 bill's serial number with a random number read out on the air. Over several days, he withdrew his remaining winnings in $1 bills, examined each dollar, and (upon discovering that he did not have the winning number) re-deposited roughly half of the money. Larson left about $50,000 in his house, which was stolen in a burglary while he was attending a Christmas party.^[3] Larson told TV Guide in 1994 that after the burglary he called on the producers of Press Your Luck to stage a 'tournament of champions' for a chance to score big again. The producers declined.^[5]

In 1994, the release of the film Quiz Show renewed discussion about game show scandals, and Larson was interviewed on Good Morning America. By this time, he had been diagnosed with throat cancer, and his voice was noticeably weakened.^[3]

Michael Larson Press Your Luck

Michael Larson ultimately never saw the return of his winnings and failed at several get rich quick schemes, his all-consuming hobby. Ultimately, his cancer overtook him. He died on February 16, 1999.

A biographical feature film was planned in 2000 in which Bill Murray would portray Larson,^[12] but was never produced.^[13] Larson's performance on Press Your Luck was featured in a July 2010 broadcast of This American Life.^[14]

Larson's daytime network game show winnings record stood until 2006, when Vickyann Chrobak-Sadowski won $147,517 in cash and prizes on the Season 35 premiere of The Price Is Right. However, it was not enough to surpass Larson's inflation-adjusted record ($110,237 was equivalent to $210,000 in 2006).^[15]

Adaptations[edit]

In 2017, Spanish author Javi de Castro published a graphic novel about the scandal, titled Larson: el hombre con más suerte del mundo (Larson: The Luckiest Man in the World).^[16]

Press Your Luck Scam

See also[edit]

References[edit]

1. ^ ^abBellows, Alan (September 12, 2011). 'Who Wants To Be a Thousandaire?'. Damn Interesting. Retrieved July 14, 2014.
2. ^ ^abHopkins, Tom (November 26, 1994). 'Lebanon Man Pressed His Luck to Limit'. Dayton Daily News. Cox Enterprises.
3. ^ ^{abcdefghijklmnopqrstuvwxyzaaabacadaeafagahaiaj}Big Bucks: The Press Your Luck Scandal (television film). Game Show Network. March 16, 2003.
4. ^Federal Reserve Bank of Minneapolis. 'Consumer Price Index (estimate) 1800–'. Retrieved January 1, 2020.
5. ^ ^ab'The Day the Game Show Got Whammied'. TV Guide. November 1994. Archived from the original on January 10, 2002.
6. ^ ^abRuch, John (March 15, 2003). 'Television review; Game-show flick uncovers Press mess'. Boston Herald. Herald Media. p. 28. Archived from the original on September 14, 2014.
7. ^'Big Bucks: The Press Your Luck Scandal Delivers Record Ratings for Game Show Network' (Press release). PR Newswire. March 18, 2003. Retrieved July 14, 2014.
8. ^ ^abcWhammy! The All-New Press Your Luck. Season 2. Episode 2. March 17, 2003. Game Show Network.
9. ^'GSN Premieres Another Press Your Luck Documentary on January 14'. buzzerblog. January 3, 2018. Retrieved January 10, 2018.
10. ^Metcalf, Mitch (January 17, 2018). 'ShowBuzzDaily's Top 150 Sunday Cable Originals and Network Finals: 1.14.2018'. ShowBuzzDaily. Retrieved January 17, 2018.
11. ^'Press Your Luck - The MOST SHOCKING game show contestant in HISTORY! | BUZZR'. YouTube. Retrieved 2020-05-26.
12. ^'Bill Murray Presses His Luck'. ABC News. August 18, 2000. Retrieved April 23, 2013.
13. ^Evans, Bradford (February 16, 2012). 'The Lost Roles of Bill Murray, Part Two'. Splitsider. The Awl. Retrieved July 14, 2014.
14. ^'Million Dollar Idea'. This American Life. Chicago Public Media. July 16, 2010. Retrieved August 25, 2011.
15. ^'CPI Inflation Calculator'. Retrieved December 15, 2017.
16. ^'¡Regalamos adelanto exclusivo de 'Larson – El hombre con más suerte del mundo' de Javi de Castro! – Canino'. Canino (in Spanish). 10 November 2017. Retrieved 29 January 2018.

Further reading[edit]

• Crockett, Zachary (September 14, 2015). 'The Man Who Got No Whammies'. Priceonomics.

External links[edit]

• Big Bucks: The Press Your Luck Scandal on IMDb
• Michael Larson at Find a Grave